Archives by Tag 'Vertical Market White Papers'

Ideas for Non-Profits: Strengthening Bonds with Donors

Engaging existing donors, volunteers and supporters is critical to the operation of not-for-profit organizations. According to the Association of Fundraising Professionals’ 2010 Fundraising Effectiveness Survey Report, “For every $4.50 the nonprofit organizations gained in upgraded, new, and recovered gifts, a little more than $6 was lost in downgraded and lapsed gifts. For every 5.4 new [...]

Attracting New Customers – Ideas that Work for Retailers

Spending on direct mail is expected to increase again in 2011 and retail is one of the vertical markets expected to drive this growth. As the economy strengthens, more retailers are turning their focus to acquiring new customers. According to Target Marketing’s annual Media Usage Forecast, over 69% of marketers plan to use direct mail [...]