Archives by Tag 'PODi case study'

SOLUTIONS FOR THE NON-PROFIT SECTOR

There are over 1.8 million non-profit organizations in the U.S. And direct mail is still the favored medium for non-profits. In 2010 approximately 17% of the US bulk mail sent, roughly 11 billion pieces, was related to the non-profit sector. Direct mail in the non-profit sector is: The top driver in soliciting (single gift) donations [...]

DoubleTree by Hilton Supports Properties with Marketing Resource Center

Business Objectives:   DoubleTree by Hilton has more than 250 hotel properties around the world. DoubleTree wanted to simplify procedures to make it easier for properties to order the things they need. They needed a solution that would provide: A single sign-on, brand-controlled, content management site to share information   An easy-to-use, real-time, template-driven web-to-print and [...]

AlphaGraphics Promotes Wide Format with “Dream Big” Campaign

Business Objectives:   AlphaGraphics in the Cultural District was looking to boost sales and profitability in large format printing, so they invested in new equipment to enable them to reach their goals. Their main objective for this campaign was sales generation, and networking is always a part of that. They wanted to get people into their [...]

New Opportunities in Digital Packaging

  Today digital printing in packaging is primarily used for prototypes and short run labels. This is eerily familiar to the early days of digital document printing. Been there, seen that – know where that’s gone: Through the roof! Digitally printed page volumes have increased over 750% since 2003, and are projected to hit 130 [...]

Attracting New Customers – Ideas that Work for Retailers

Spending on direct mail is expected to increase again in 2011 and retail is one of the vertical markets expected to drive this growth. As the economy strengthens, more retailers are turning their focus to acquiring new customers. According to Target Marketing’s annual Media Usage Forecast, over 69% of marketers plan to use direct mail [...]

Stein Mart Drives Store Traffic and Grows Customer Database

Stein Mart stores offer the merchandise, service, and presentation of a better department store, at prices competitive with off-price retail chains. Stein Mart selected stores from Kentucky, Ohio, and Indiana to participate in a cross-media direct marketing campaign designed to: Increase store traffic through redemption of coupon offers Build database of potential new customers They [...]

You’re Good Enough, Your Work is Smart Enough, and Doggone It, PODi Wants Your Case Study!

I had an eye-opening conversation with a PODi member today about having his company’s case studies published in the PODi database. “We created a great program, and doubled the response rate my customer had been getting. We used some really innovative techniques. But PODi wouldn’t be interested in publishing it,” he told me. “It wasn’t [...]