Archives by Tag 'Email Marketing'

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

Business Objectives:   Good Sports Outdoor Outfitters is a family owned specialty retail store operating in San Antonio, Texas for over 25 years. During 2010, Good Sports expanded its business by opening an outlet store and was developing plans for an online shopping website. To be successful in the expansion and to build its business, Good [...]

The Perks of Presenting: What’s In It for Me?

We’ve just announced the dates for the 2012 AppForum – January 23-25 at the Tropicana in Las Vegas. Woo Hoo! Now it’s time to start building our team of speakers. Unlike other conferences, we look for actual users – print and marketing service providers and direct marketing pros – of digital print and 1:1 marketing [...]

4 Easy Tips for Getting Referrals

One of the most difficult parts of the sales process is getting appointments with prospects. It is many times easier to get the prospect’s attention if you have a solid referral. So how do you get that referral? Build referrals into the statement of work for every current project. Just add a line that says [...]