Archives by Tag 'digital print solutions'

PART TWO: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? In Part 1, we’ve already explored the first three strategies: Acquire competitors Become the low-cost producer for a niche Add [...]

PART ONE: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

We are coping with unprecedented industry consolidation and declining print volumes. NAPL reports that the number of U.S. printing industry establishments shrunk by almost 25% between 1998 and the end of 2011. Over the past 12 years, almost 10,400 businesses closed. As the overall volume of print declines, printing companies are scrambling to find strategies [...]

Attracting New Customers – Ideas that Work for Retailers

Spending on direct mail is expected to increase again in 2011 and retail is one of the vertical markets expected to drive this growth. As the economy strengthens, more retailers are turning their focus to acquiring new customers. According to Target Marketing’s annual Media Usage Forecast, over 69% of marketers plan to use direct mail [...]

Selling to Verticals – Fundraising Solutions for Education

Anyone familiar with me knows that I dearly love my alma mater, which will remain nameless here so as not to incriminate them. I was recently disappointed with a letter I received requesting donations to the College of Arts & Sciences Annual Fund. The letter begins by saying how important experiences outside the lecture hall [...]