Archives by Tag 'cross media marketing'

Case Study: Cedar Graphics’ Innovative Package Illustrates the Power of Cross-Media and Web-To-Print

Cedar Graphics wanted to gain the attention of advertising agencies and print buyers. Their cross-media campaign achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs.

What is Cross-Media?

I was recently asked to define the term “Cross-Media” and so this is just my own view. Cross-media means different things to different people. And to some people (important ones for digital printers) it means nothing at all.

Case Study: ScottishPower Welcome Programme

Business Objectives ScottishPower is a major utility company in the UK supplying gas and electricity services to more than 5 million customers. The UK’s consumer energy supply sector is highly competitive and consumers can switch suppliers with ease: between 8 and 10 million do so each year. But attrition rates, especially during the first few [...]

PART TWO: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET

As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? In Part 1, we’ve already explored the first three strategies: Acquire competitors Become the low-cost producer for a niche Add [...]

2012 Future-cast: New Directions for Digital Print

The digital printing industry looks to Caslon and PODi for insights into what’s next and what will be profitable in the future. Here are a few of the exciting opportunities we see emerging plus some red flags to watch out for. In the direct marketing arena, the buzz is all around cross media marketing. We’ll [...]

Meet Herman & See Personalized Video in Action

Marketing for the AppForum conference gives us the chance to actually try out some of the very exciting technology and new cross media strategies we feature at the event. Last year it was QR codes and augmented reality with our tie-in to the award-winning Tissot Watches campaign. This year it’s integrated cross media and XMPie’s [...]