Archives by Tag 'cross media marketing'
Last updated: Monday, February 11, 2013
Cedar Graphics wanted to gain the attention of advertising agencies and print buyers. Their cross-media campaign achieved a 10% response rate with recipients visiting a personalized landing page and completing an online survey about their printing needs.
Last updated: Monday, January 21, 2013
I was recently asked to define the term “Cross-Media” and so this is just my own view. Cross-media means different things to different people. And to some people (important ones for digital printers) it means nothing at all.
Last updated: Monday, December 3, 2012
Business Objectives ScottishPower is a major utility company in the UK supplying gas and electricity services to more than 5 million customers. The UK’s consumer energy supply sector is highly competitive and consumers can switch suppliers with ease: between 8 and 10 million do so each year. But attrition rates, especially during the first few [...]
Last updated: Tuesday, April 24, 2012
As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins. What are Companies Doing? In Part 1, we’ve already explored the first three strategies: Acquire competitors Become the low-cost producer for a niche Add [...]
Last updated: Sunday, December 25, 2011
The digital printing industry looks to Caslon and PODi for insights into what’s next and what will be profitable in the future. Here are a few of the exciting opportunities we see emerging plus some red flags to watch out for. In the direct marketing arena, the buzz is all around cross media marketing. We’ll [...]
Last updated: Sunday, December 18, 2011
Marketing for the AppForum conference gives us the chance to actually try out some of the very exciting technology and new cross media strategies we feature at the event. Last year it was QR codes and augmented reality with our tie-in to the award-winning Tissot Watches campaign. This year it’s integrated cross media and XMPie’s [...]