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	<title>PODi Insights</title>
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		<title>Direct Mail: Not Dead Yet</title>
		<link>http://www.blog.caslon.net/direct-mail-not-dead-yet</link>
		<comments>http://www.blog.caslon.net/direct-mail-not-dead-yet#comments</comments>
		<pubDate>Tue, 21 May 2013 14:15:02 +0000</pubDate>
		<dc:creator>Kate Cook</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[channel strategy]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2983</guid>
		<description><![CDATA[Today&#8217;s post is guest written by Caribou Honig. Direct Mail: Rumors of my Demise are Greatly Exaggerated. “I’m not supposed to tell you this,” warns the CEO of a fast-growing NYC startup pitching my firm.  “I was coached that Venture Capital won’t like this answer.  But since you asked, our best performing channel is direct [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Case Study: Galmere Fresh Foods Uses Digital Packaging to Solve Promotional Challenge</title>
		<link>http://www.blog.caslon.net/case-study-galmere-fresh-foods-uses-digital-packaging-to-solve-promotional-challenge</link>
		<comments>http://www.blog.caslon.net/case-study-galmere-fresh-foods-uses-digital-packaging-to-solve-promotional-challenge#comments</comments>
		<pubDate>Thu, 16 May 2013 14:00:04 +0000</pubDate>
		<dc:creator>Christine DeLooze</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Food & Beverage]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2966</guid>
		<description><![CDATA[Galmere Fresh Foods is an Irish manufacturer of fresh soups, premium salads and sandwich fillers. Its brands include Coppingers and Galmere, which are are packaged using folding carton sleeves over plastic tubs. To keep consumers’ interest, Galmere wanted to change the range of its products on a regular basis by introducing new ingredients.  However, Galmere’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why we should care about PDF/VT</title>
		<link>http://www.blog.caslon.net/why-we-should-care-about-pdfvt</link>
		<comments>http://www.blog.caslon.net/why-we-should-care-about-pdfvt#comments</comments>
		<pubDate>Wed, 15 May 2013 16:44:17 +0000</pubDate>
		<dc:creator>Greg Cholmondeley</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[PDF/VT]]></category>
		<category><![CDATA[variable data printing]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2960</guid>
		<description><![CDATA[For those who like short, simple answers, the reason anyone doing variable data printing should care about PDF/VT is efficiency. The most efficient workflows I see are the ones that reduce complexity and redundancy. Trying to preflight, imposition, color-manage or alter different file formats for variable data work than for static work creates unnecessary complexity [...]]]></description>
		<wfw:commentRss>http://www.blog.caslon.net/why-we-should-care-about-pdfvt/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Perfect Invention</title>
		<link>http://www.blog.caslon.net/the-perfect-invention</link>
		<comments>http://www.blog.caslon.net/the-perfect-invention#comments</comments>
		<pubDate>Tue, 14 May 2013 18:14:37 +0000</pubDate>
		<dc:creator>Dave Erlandson</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Strategic Solution Sales]]></category>
		<category><![CDATA[personalized campaigns]]></category>
		<category><![CDATA[ROI calculator]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2935</guid>
		<description><![CDATA[As I make my way through airports I often come across a person who is walking along talking out loud and for an instant I think he is talking to me; then he turns and I see his blue tooth ear phone. Although a good invention, it’s not the one I had in mind. My [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Intro Sales Presentation:  It’s not about you</title>
		<link>http://www.blog.caslon.net/the-intro-sales-presentation-its-not-about-you</link>
		<comments>http://www.blog.caslon.net/the-intro-sales-presentation-its-not-about-you#comments</comments>
		<pubDate>Mon, 06 May 2013 21:03:39 +0000</pubDate>
		<dc:creator>Dave Erlandson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2930</guid>
		<description><![CDATA[An Intro Presentation, generally the first formal presentation you make when selling solutions, is your opportunity to build credibility in your company. So what do many salespeople do? They start off with a series of slides about the history of their company followed by facts about their products and services. This is the absolutely the [...]]]></description>
		<wfw:commentRss>http://www.blog.caslon.net/the-intro-sales-presentation-its-not-about-you/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What’s Kodak Up To? What I learned at GUA</title>
		<link>http://www.blog.caslon.net/whats-kodak-up-to-what-i-learned-at-gua</link>
		<comments>http://www.blog.caslon.net/whats-kodak-up-to-what-i-learned-at-gua#comments</comments>
		<pubDate>Thu, 02 May 2013 16:27:09 +0000</pubDate>
		<dc:creator>Greg Cholmondeley</dc:creator>
				<category><![CDATA[Workflow]]></category>
		<category><![CDATA[display printing]]></category>
		<category><![CDATA[GUA]]></category>
		<category><![CDATA[Kodak]]></category>
		<category><![CDATA[Prinergy]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2919</guid>
		<description><![CDATA[Last week I had the opportunity to attend a few days of Kodak’s Graphic Users&#8217; Association (GUA) conference in Atlanta. I had never been to one before and I arrived with three questions in the back of my mind: What is the GUA conference all about? What is Kodak’s strategy regarding the print industry as [...]]]></description>
		<wfw:commentRss>http://www.blog.caslon.net/whats-kodak-up-to-what-i-learned-at-gua/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>April PODi Case Studies</title>
		<link>http://www.blog.caslon.net/april-podi-case-studies</link>
		<comments>http://www.blog.caslon.net/april-podi-case-studies#comments</comments>
		<pubDate>Mon, 29 Apr 2013 19:34:38 +0000</pubDate>
		<dc:creator>Christine DeLooze</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[digital print]]></category>
		<category><![CDATA[food and beverage]]></category>
		<category><![CDATA[not-for-profit]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2907</guid>
		<description><![CDATA[Check out the latest examples of success with digital print that have been added to PODi’s database. Interbeverage Successfully Markets Bonfrut to Regional Market Interbeverage manufactures hot-fill beverages including a line of all natural fruit juices and teas sold under the Bonfrut name in a regional market. Interbeverage needed a labeling solution that would allow [...]]]></description>
		<wfw:commentRss>http://www.blog.caslon.net/april-podi-case-studies/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating Effectively</title>
		<link>http://www.blog.caslon.net/communicating-effectively</link>
		<comments>http://www.blog.caslon.net/communicating-effectively#comments</comments>
		<pubDate>Thu, 25 Apr 2013 16:57:45 +0000</pubDate>
		<dc:creator>Tony Hodgson</dc:creator>
				<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Strategic Solution Sales]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2900</guid>
		<description><![CDATA[It’s tough being a printer today, even a digital printer with all the web-to-print, cross-media and interactive bells and whistles you have at your disposal. Print is no longer taken for granted. You have to persuade people that you have a solution that meets their needs and provides a benefit. I recently came across a [...]]]></description>
		<wfw:commentRss>http://www.blog.caslon.net/communicating-effectively/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Path to Growth: Create Your Destination Postcard</title>
		<link>http://www.blog.caslon.net/path-to-growth-create-your-destination-postcard</link>
		<comments>http://www.blog.caslon.net/path-to-growth-create-your-destination-postcard#comments</comments>
		<pubDate>Wed, 24 Apr 2013 21:45:24 +0000</pubDate>
		<dc:creator>Kate Cook</dc:creator>
				<category><![CDATA[Path to Growth]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[destination postcard]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2857</guid>
		<description><![CDATA[When your business is on the path to change and growth, you probably have a picture of where you&#8217;re headed. However, it&#8217;s almost certain that your vision won&#8217;t have the same clarity for the rest of your team. This is why you need to create the Destination Postcard. Now, when most of us think of [...]]]></description>
		<wfw:commentRss>http://www.blog.caslon.net/path-to-growth-create-your-destination-postcard/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Case Study: API-Marketing Successfully Rebrands Business</title>
		<link>http://www.blog.caslon.net/case-study-api-marketing-successfully-rebrands-business</link>
		<comments>http://www.blog.caslon.net/case-study-api-marketing-successfully-rebrands-business#comments</comments>
		<pubDate>Wed, 17 Apr 2013 12:00:59 +0000</pubDate>
		<dc:creator>Christine DeLooze</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Cross Media Application]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[company rebranding]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Personalized URLs]]></category>

		<guid isPermaLink="false">http://www.blog.caslon.net/?p=2867</guid>
		<description><![CDATA[Making the decision to rebrand a business, including changing the company name, is never easy. Add on top of that retiring a cherished mascot and you run the risk of confusing existing customers. API-Marketing, formerly known as Auburn Printers &#38; Integrated Marketing, has long been a leader in commercial offset and digital printing. As Auburn [...]]]></description>
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		<slash:comments>0</slash:comments>
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